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HEROES

ALL OF CANADA THANKS YOU. AS DO WE. 

A smiling Canadian Forces personnel eligible for Cadillac's Canadian Forces Bonus Program.
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HEROES

A smiling Canadian Forces personnel eligible for Cadillac's Canadian Forces Bonus Program.

ALL OF CANADA THANKS YOU. AS DO WE.

General Motors is proud to show our appreciation by offering our Canadian Heroes a $500† bonus towards the purchase or lease of an eligible Cadillac vehicle.  

WHICH VEHICLES ARE ELIGIBLE? 

With a number of eligible vehicles to choose from, you’re sure to find the right ride for you. For a full list, contact your local Cadillac dealership. 
CONTACT DEALER

WHICH VEHICLES ARE ELIGIBLE? 

With a number of eligible vehicles to choose from, you’re sure to find the right ride for you. For a full list, contact your local Cadillac dealership. 
CONTACT DEALER

WHO IS ELIGIBLE FOR THE HEROES PROGRAM?

A Canadian Armed Force personnel eligible for GM Discount Programs.
A Canadian Armed Force personnel eligible for GM Discount Programs.
  • Canadian Forces personnel (active members, reserves, veterans)
  • Canadian Firefighters
  • Canadian Police
  • Spouses† of any of the above, including surviving spouses
  • Canadian Forces personnel (active members, reserves, veterans)
  • Canadian Firefighters
  • Canadian Police
  • Spouses† of any of the above, including surviving spouses 
A Canadian Armed Force personnel eligible for GM Discount Programs.

First Responders personnel who qualify for this program include active:

  • Firefighters
  • Police
  • Veteran
  • EMT / paramedics 
  • 911 dispatchers
  • Border Service Agents
  • Spouses† of any of the above
A Canadian Armed Force personnel eligible for GM Discount Programs.

First Responders personnel who qualify for this program include active:

  • Firefighters
  • Police
  • Veteran
  • EMT / paramedics 
  • 911 dispatchers
  • Border Service Agents
  • Spouses† of any of the above

PROGRAM DETAILS 

PROGRAM DETAILS 

 

 

To participate, simply bring the following to your local Cadillac Dealership:

  • Current or former proof of Canadian Forces membership 
  • Valid proof of current Canadian Firefighter or Police employment / government issued ID

To participate, simply bring the following to your local Cadillac Dealership:

  • Current or former proof of Canadian Forces membership 
  • Valid proof of current Canadian Firefighter or Police employment / government issued ID

FREQUENTLY ASKED QUESTIONS 

HOW MANY VEHICLES AM I ELIGIBLE TO PURCHASE, FINANCE AND/OR LEASE?

 

There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.

CAN I SHARE MY HEROES BONUS?

 

Yes, Canadian Forces, Firefighters and Police can share their bonus with their spouse.

CAN I ORDER A VEHICLE THROUGH THIS PROGRAM, RATHER THAN CHOOSING ONE FROM MY DEALER’S INVENTORY?

 

Yes, absolutely! 

CAN I USE A TRADE-IN WITH THE HEROES BONUS?

 

Yes. Your dealership will be able to provide more information on trade-ins. 
Front-side view of the 2025 Cadillac OPTIQ parked beside a brightly-lit sidewalk at night.

TALK TO YOUR DEALER 

Start your vehicle buying journey today at your local dealer.
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Front-side view of the 2025 Cadillac XT6 parked alone in the wilderness at sunset.

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Discover all the latest offers available at your local dealer. 
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